Coined by Breast Cancer Action, pinkwashing is used to define companies or organizations advocating breast cancer awareness while at the same time manufacturing or selling products linked to breast cancer itself.

One arm of this campaign focuses on something many of us never think about. That “something” is makeup -- and the toxicity that many popular products contain.

The fitting name says it all -- Poison Isn’t Pretty. And this powerful movement just might change the view of those beloved products.

According to Poison Isn’t Pretty, the campaign revolves around a concerning concept. That concept is that cosmetics used in a cancer patient program titled Look Good, Feel Better just might be harmful.

The campaign states that Look Good, Feel Better “is run by the cosmetics industry’s largest trade association, the Personal Care Products Council, and the American Cancer Society, the largest cancer charity in the U.S.”

Look Good, Feel Better offers free workshops aimed at giving beauty tips and free makeup kits to women in cancer treatment. While this sounds heartwarming, there is definitely another side of the equation.

Four common agents found in products associated with this program just may cause cancer themselves. These agents are parabens, formaldehyde releasers, fragrance and polytetrafluoroethylene (PTFE).