It’s no surprise that this widely publicized campaign brings all things pink to center stage. You name it, it’s out there -- unabashed.
Pink ribbons, pink t-shirts, pink water bottles, pink panties, perfectly posh pink heels… and of course pink “tatas” decked out to the nines.
Sure, these products seem like a normal, accepted cheerleading effort for a worthwhile cause. But is everyone “thinking pink"?
The answer is no. And the reason is one you just might want to be aware of. Consider this disturbing example.
In 2010, a shoe company named Dansko sold pink ribbon clogs to consumers. Naturally, trusting buyers thought that at least some of the money raised went to support a program benefiting the cause.
That’s just common sense, right?
Wrong.
According to Think Before You Pink, a project of Breast Cancer Action, none of those sales directly went to benefit the company’s donation. That’s because the $25,000 designated to go to Susan G. Komen for the Cure was preset. In other words, a million people could have purchased pink ribbon clogs, and that figure would have stayed exactly the same.